Inspiring a healthy lifestyle, Fitness Gear brings training and convenience to the at-home athlete.

What these intuitive products were lacking on packaging was confidence. The fresh bold color palette and new studio photography was the solution. Finding relatable environments and approachable yet, strong models better displayed the desired active lifestyle. The fun challenge of this refresh was pulling the brand through the wide range of packaging sizes and opportunities.

photography: Quad

created at Dick’s Sporting Goods
art & photography direction, packaging design