Walter Hagen
The name behind Dick’s Sporting Goods’ internal golf brand is a one of legacy. Walter Hagen won over 11 titles in his career with a sophistication of style and talent. That ambition continues on today through tailored apparel made for the male golfer.
branding, iconography, packaging design
THE GOAL To give the Walter Hagen brand a minor hangtag update, by simplifying icons and reestablishing the apparel collections. This included a refresh of color, technology icons and an additional secondary mark for brand hits.
THE OUTCOME The updates above were accomplished for the team, but I personally took it a step further. Inspired by golf resorts and lively patterns, the customized logo combines simple forms and distinctive flair for the modern man.
The art shown displays my intended exploration of the brand.
